Senior Manager: ATL Media Needed at MTN South Africa 2021

MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries. Its head office is in Johannesburg.

We are recruiting to fill the position below:

Job Title: Senior Manager: ATL Media

Job Type: Full Time

Qualification: Bachelors

Experience: 3 – 5 Years

City: Roodepoort

Job Field: ICT / Computer, Media / Advertising / Branding

Mission/ Core Purpose of the Job

  • To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media
  • Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)

The Senior Manager ATL Media will be accountable to achieve the following to objectives:

  • Develop the ATL Media strategy in line with the overarching business goals
  • Ensure effective implementation of the strategy at Manco and support the implementation in the OpCos by means of providing direction, structure, frameworks, models, plans and roadmaps
  • Ensure the best allocation of funds through the various channels by measuring the success and analysing the return of investment and subscriber growth by the channels
  • Measure the impact of ATL on overall marketing efforts to develop and improve planning
  • Define the standards for performance across various activities and identify the parameters for measurement of performances
  • Negotiate contracts and contract terms with channel partners in order to ensure optimal use of MTN funds
  • Negotiate discount structures and rebates with channel partners to add value to MTN’s ATL contracts
  • Ensure commitment to MTN contracts with the channel partners in the way that content is developed and the MTN message is delivered throughout the contract period
  • Conduct post campaign reviews to determine if fund allocation was effective and reallocate funds as required
  • Report on ATL performance and progress across the various channels and partners
  • Consistently review competitive analyses to highlight opportunities and gaps for MTN Mission/ Core purpose of the Job Working closely with the MTN Executive
  • Leadership Team and the Opco CEOs, the Executive: Group 1. Mission/ Core purpose of the Job To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media.
  • Act as advisor to operating companies to enhance performance outcomes
  • Provide training and build capability of media teams across the footprint.
  • Lead the design of the end-to-end consumer journey and shopper path to drive conversion for relevant campaigns
  • Responsible for connecting business and creative strategies within a consumer-centric ecosystem that leverage owned, earned, shared & paid touchpoints
  • Lead the design and implementation of evolved path-to-purchases that take into account the trends and realities of consumer and competitive forces across markets in Africa
  • Assist with the evaluation and selection of technology partners in the digital advertising, measurement and analytics spaces.

Education, Experience and Competencies

Education:

  • Minimum of 4-year tertiary Business/Commercial/Marketing Degree
  • Post-graduate degree an advantage (preferred)

Experience:

  • 7 – 11 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
  • 3 – 5 years of experience in a supervisory / managerial role
  • Experience in leading change / transformation (marketing) at an operational level advantageous
  • Experience in continuous improvement through the implementation of best practices
  • Experience in media optimisation and reporting
  • Previous experience managing technical implementation of digital and mobile app analytics tools would be beneficial
  • Certification in one or more commonly used analytics platforms is advantageous.

How To Apply

Interested and qualified candidates should:

Click Here To Apply

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