Senior Manager: ATL Media Needed at MTN South Africa 2021

Filed in Jobs by on October 14, 2021 0 Comments

MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries. Its head office is in Johannesburg.

We are recruiting to fill the position below:

Job Title: Senior Manager: ATL Media

Job Type: Full Time

Qualification: Bachelors

Experience: 3 – 5 Years

City: Roodepoort

Job Field: ICT / Computer, Media / Advertising / Branding

Mission/ Core Purpose of the Job

  • To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media
  • Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)

The Senior Manager ATL Media will be accountable to achieve the following to objectives:

  • Develop the ATL Media strategy in line with the overarching business goals
  • Ensure effective implementation of the strategy at Manco and support the implementation in the OpCos by means of providing direction, structure, frameworks, models, plans and roadmaps
  • Ensure the best allocation of funds through the various channels by measuring the success and analysing the return of investment and subscriber growth by the channels
  • Measure the impact of ATL on overall marketing efforts to develop and improve planning
  • Define the standards for performance across various activities and identify the parameters for measurement of performances
  • Negotiate contracts and contract terms with channel partners in order to ensure optimal use of MTN funds
  • Negotiate discount structures and rebates with channel partners to add value to MTN’s ATL contracts
  • Ensure commitment to MTN contracts with the channel partners in the way that content is developed and the MTN message is delivered throughout the contract period
  • Conduct post campaign reviews to determine if fund allocation was effective and reallocate funds as required
  • Report on ATL performance and progress across the various channels and partners
  • Consistently review competitive analyses to highlight opportunities and gaps for MTN Mission/ Core purpose of the Job Working closely with the MTN Executive
  • Leadership Team and the Opco CEOs, the Executive: Group 1. Mission/ Core purpose of the Job To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media.
  • Act as advisor to operating companies to enhance performance outcomes
  • Provide training and build capability of media teams across the footprint.
  • Lead the design of the end-to-end consumer journey and shopper path to drive conversion for relevant campaigns
  • Responsible for connecting business and creative strategies within a consumer-centric ecosystem that leverage owned, earned, shared & paid touchpoints
  • Lead the design and implementation of evolved path-to-purchases that take into account the trends and realities of consumer and competitive forces across markets in Africa
  • Assist with the evaluation and selection of technology partners in the digital advertising, measurement and analytics spaces.

Education, Experience and Competencies

Education:

  • Minimum of 4-year tertiary Business/Commercial/Marketing Degree
  • Post-graduate degree an advantage (preferred)

Experience:

  • 7 – 11 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
  • 3 – 5 years of experience in a supervisory / managerial role
  • Experience in leading change / transformation (marketing) at an operational level advantageous
  • Experience in continuous improvement through the implementation of best practices
  • Experience in media optimisation and reporting
  • Previous experience managing technical implementation of digital and mobile app analytics tools would be beneficial
  • Certification in one or more commonly used analytics platforms is advantageous.

How To Apply

Interested and qualified candidates should:

Click Here To Apply

What’s your take on this? We believe this article was helpful, if yes, don’t hesitate to share this information with your friends on Facebook, Twitter, WhatsApp, and other Social Platforms.

Leave a Reply